Lesson 2 || Photography

Portrait photography is photography of a person or group of people that displays the expression, personality, and mood of the subject. Like other types of portraiture, the focus of the photograph is usually the person's face, although the entire body and the background or context may be included.

Portrait photography is a popular commercial industry all over the world. Many people enjoy having professionally made family portraits to hang in their homes, or special portraits to commemorate certain events, such as graduations or weddings.

Since the dawn of photography, people have made portraits. The popularity of the daguerreotype (The Daguerreotype process, was the first practicable photographic process) in the middle of the 19th century was due in large part to the demand for inexpensive portraiture. Studios sprang up in cities around the world, some cranking out more than 500 photos a day. The style of these early works reflected the technical challenges associated with 30-second exposure times and the painterly aesthetic of the time. Subjects were generally seated against plain backgrounds and lit with the soft light of an overhead window and whatever else could be reflected with mirrors.

As photographic techniques developed, an intrepid group of photographers took their talents out of the studio and onto battlefields, across oceans and into remote wilderness.

There are many different techniques for portrait photography. Often it is desirable to capture the subject's eyes and face in sharp focus while allowing other less important elements to be rendered in a soft focus. At other times, portraits of individual features might be the focus of a composition such as the hands, eyes or part of the subject's torso. Additionally another style such as head shot has came out of the portraiture technique and had become a style on its own.

A headshot is a modern portrait for todays branding needs, where the focus of the photograph is the personality inside the person captured. A headshot is a specific type of portrait. A headshot is an image that portrays a person as he is, however simple or stylized the image might be. In contrast to the head shot, an environmental portrait would portray a person with elements of his life such as his work, interests, etc. Head shot photographs are now being used for professional social media such as LinkedIn, castingworkbook and the section about us page or our team in most websites.

A Corporate Portrait Photo

Portraits are photographed by professional head shot photographers to illustrate the personality inside the actor, business executive, musician, politician and so forth.

Corporate headshots similar to those used by actors. These images are most often produced digitally and distributed electronically, though some companies still favor displaying a printed version. Lighting for corporate headshots is simple and nondramatic, but flattering. Traditional headshots are still taken in a studio setting, though shots "on-location" or "in-the-field" continue to increase in popularity. In both cases, backgrounds continue to be simple. Subjects are often shown head-to-midchest, or from head to just above the waist.
Corporate headshots serve a variety of purposes, including:
-Annual reports
-(Nonstandard) resumes
-Corporate catalogs, brochures and advertising collateral
-Company publications and websites, internal and external
-Press releases and other announcements
-Marketing material
-Articles and newspapers



Note that these questions will be on your test in Lesson 6.

1. Explain what a 'headshot' is.

2. Find three corporate headshot portraits and explain what is being presented within the image and why it is there. You are to use references.